Berkeley Haas Case Series
The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty
Using Iterative Financial Modeling to Build an Internal Consensus on Staffing at LifeLong Medical Care NEW
By Brent Copen
Fortuna Düsseldorf: Disrupting Soccer’s Global Business Model with “Fortuna Für Alle!” NEW
By Saikat Chaudhuri
Global Strategies and NoviGuide: Options for Scaling an Innovative Global Health Technology NEW
By Colin Boyle
The DEI Dilemma: When Purpose Meets Politics NEW
By Mathijs De Vaan and Rachel Williams
Deciphering the Strategist
By Ram Shivakumar
Behind the Scenes of a YouTube Mega-Hit: Baby Shark, The Pinkfong Company, and What’s Next
By Abishek Nagaraj and Sukhun Kang
Ørsted: Co-Creating a People Positive Framework for the Renewable Energy Transition
By Dara O'Rourke, Robert Strand
Karya: Elevating Ethical Data for AI & Data Workers to the Middle Class
By Gloria Lee and Jayson Wang
Dynamic Execution Under Extreme Uncertainty: Navigating the Fluid AI Landscape in a Global Enterprise
By Homa Bahrami and Stuart Evans
Steering Through Uncertainty: Lyft's Journey Towards Cultural Alignment in a Shifting Workplace Landscape (A), (B)
By Jennifer A. Chatman, Dave Rochlin, and Sameer Srivastava
Inclusive by Design: The Evolution of Google’s Product Design Practices
By Kellie McElhaney, Zena Barakat, Ishita Rustagi, Genevieve Smith, and Jorge Alejandro Barrios Gonzalez
Better Ventures: Backing Entrepreneurs Building a Better World (A)
By Jennifer M. Walske and Laura D. Tyson
Better Ventures: Backing Entrepreneurs Building a Better World (B)
By Jennifer M. Walske and Laura D. Tyson
Perpetual Purpose Trust and Organically Grown Company: Rethinking Corporate Ownership for the Future
By Laura Tyson, Steen Thomsen, Robert Strand, Emily Pelissier, Eva Gurfein Borge
Building India’s Leading E-Commerce Company: mjunction takes a LEAP
By Saikat Chaudhuri
Clearing Hurdles to Academic Startup Formation: How Editpep Became a Company
By Darren Cooke and Richard Lyons
Siemens Healthineers: A Digital Journey
By David Teece, Asta Pundziene, Tobias Gutmann, Frank Konopka, and Marc Schlichtner
Maersk: Driving Culture Change at a Century-Old Company to Achieve Measurable Results (A), (B)
By Jennifer A. Chatman
Flourish Fi: Empowering Positive Money Habits
By Gloria Lee, Christopher Bernhart, Kyle Dickey, and Alexandra Ferreira
Just Climate: A New Investment Model?
By Jillian Grennan and Laura D. Tyson
Environmental, Social, and Governance (ESG) Reporting in the US: How to Prepare and Communicate Evolving Requirements
By Tiffany Rasmussen
Engaging with Startups 2.0: Involving Competitors—A Telefónica Perspective
By Henry Chesbrough, Sea Matilda Bez, and Augustín Moro
SLB: Disrupting the Traditional Energy Industry Through AI Drilling Innovations
By Zsolt Katona and Thomas Lee
São Paulo’s Housing Movement Organizations: Activists Squat, Lobby, and Protest for Affordable Housing
By Sara Beckman, Nuno Gil, Felipe Massa, and Cristina Sousa
UK’s Embassy Village: Collaborating Across Public, Private, and Nonprofit Sectors to Tackle Rough Sleeping
By Sara Beckman, Nuno Gil, and Özge Kutun
TruthCRM Competitive Auction in Mergers and Acquisitions Simulation
By Peter Bershatsky, Peter D. Goodson, Victor Lecelere, Hannah Greenberg, Christine Jan, and Andrew King
Is Hydrogen the Future of Clean Energy for Business?
By Andrew Isaacs and Natàlia Costa i Coromina
Net Zero Climate Commitments: Realistic Goal or Branding Exercise?
By Andrew Isaacs and Natàlia Costa i Coromina
The Future of Org1: In Invitae or Out?
By Heather Whiteman
UC Berkeley Chou Hall: Can the TRUE Zero Waste Team Overcome Challenges to Achieve Top Certification?
By Frank Schultz and Jessica Heiges
Carbon Capture, Utilization, and Storage: Separating Fact From Fiction
By Andrew Isaacs, Natàlia Costa i Coromina, and Aditya Aggarwal
San Rafael: How Uncommon Stakeholder Alliances Reduced Chronic Homelessness
By Sara Beckman
Leading Through Influence at Scale: Open Source Security at the Linux Foundation
By Henry W. Chesbrough
Corporate Greenwashing: Are Environmental Claims Just Empty Promises?
By Andrew Isaacs and Natàlia Costa i Coromina
Responsible A.I.: Tackling Tech’s Largest Corporate Governance Challenges
By Kellie McElhaney, Genevieve Smith, Ishita Rustagi, and Olaf Groth
Father Joe’s Villages: How a One-Stop-Shop Tackles Homelessness in San Diego
By Sara Beckman
Cancel Culture: Corporations Flock to Carbon Offsets to Solve their Climate Problem, but do Offsets Truly Reduce Emissions?
By Andrew Isaacs and Natàlia Costa i Coromina
Little Tokyo Service Center: 'Welcome to Little Tokyo, Please Take Off Your Shoes'
By Nora Silver
Community Coalition: How One Organization Achieves Successful Leadership Succession
By Nora Silver
Generation Z: Does Climate Change Concern Match Knowledge?
By Andrew Isaacs and Natàlia Costa i Coromina
Carbon180 in 2021: New Challenges for a New Era
By Andrew Isaacs and Natàlia Costa i Coromina
Aptera Motors (A), (B), (C)
By Lee Fleming and Olav Sorenson
San Francisco Department of Public Health: Leading Through the COVID-19 Crisis
By Jennifer Chatman and Laura Paxton Hassner
Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health
By Dave Rochlin
groupelephant.com 2021: Beyond Corporate Purpose
By Flavio Feferman and Mike Grandinetti
Revolution Foods: Addressing Food Insecurity During the Pandemic (B)
By Jennifer Walske and Laura D'Andrea Tyson
LA-Más: Can Co-Leadership Improve Outcomes for Organizations and the Communities they Serve?
By Nora L. Silver and Stella Chung
Food Forward: How Volunteer Teams Move Surplus Produce from Tree to Table
By Nora L. Silver
Using Data Analytics and Visualization in Accounting and Auditing at Toby Biotech Inc.
By Tiffany Rasmussen
Seaview Investors: Hotel Private Equity Firm Finds New Demand in COVID-19 Pandemic
By Peter D. Goodson and Hannah D. Greenberg
International Data Spaces: A Collaborative Organizational Moonshot
By Henry Chesbrough and Agnieszka Radziwon
Connect-in-Place: Startup Disrupts Socializing and Learning During COVID-19
By Andrew Isaacs and Natàlia Costa i Coromina
Maire Tecnimont: The Creation of NextChem
By Henry Chesbrough and Carolo Nicolais
Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation
By Henry Chesbrough and Andy Zhu
Theranos: How Did a $9 Billion Health Tech Startup End Up DOA? AWARD WINNER
By Ernesto Dal Bó and Guo Xu
Barça Innovation Hub: Getting the Ball Rolling on Innovation
By Henry Chesbrough, Ivanka Visnjic, Albert Mundet, and Georg Volwahsen
The Cloud Computing Industry
By Wasim Azhar and Akshai Parthasarathy
Zoom: The Challenge of Scaling with COVID-19 on the Horizon (A), (B)
By Andrew M. Isaacs
Google’s Dragonfly: The Ethics of Providing a Censored Search Engine in China
By Ernesto Dal Bó and Guo Xu
Ethereum: Navigating the Blockchain’s Sustainability Versus Profit Dilemma
By Ernesto Dal Bó and Guo Xu
Medinas Health: Building a Medical Equipment Marketplace
By Don Moore, Marieshka Barton, and Robert Girling
Enel X: Driving Digital Transformation in the Energy Sector AWARD WINNER
By Henry Chesbrough
Bosch: Scaling Large Company Innovation for Strategic Advantage
By Andre Marquis, Mark Searle, and Diana Jovin
Waste not, want not: Eliminating Patagonia's Pre- and Post-Consumer Textile Waste
By Rachel Dzombak, Clayton Critcher, Henry W. Chesbrough, Kate O'Neill, Seren Pendleton-Knoll, Christine Rosen, Robert Strand
Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond (Consolidated)
By Jerome S. Engel
Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond (C)
By Jerome S. Engel
Zoom: Pivoting to Serve the Surge of COVID-19 Users (B)
By Andrew Isaacs and Brandon Chan
Oakland Athletics: Reinventing the Fan Experience and Business Model
By Dave Rochlin
Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond
By Jerome S. Engel
General Mills: Driving Food Systems Change through Regenerative Agriculture
By William Rosenzweig, Toby Stuart, Elaine Hsu, Emily Pelissier, and Christina Skonberg
Carbon180: Choosing a Winning Strategy for Carbon Removal
By Andrew Isaacs and Elis Valeria Anginski Cotosky
Zendesk: Building Female Leaders Through Mentorship
By Kellie A. McElhaney, Ana Claire Mancia, and Ishita Rustagi
Okta For Good: Pursuing Innovation and Impact in Corporate Social Responsibility
By Andrew Isaacs, Natalia Costa i Coromina, and Adam Rosenzweig
Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy
By Molly Turner
Patagonia: Closing the Loop on Packaging Pollution AWARD WINNER
By Sara L. Beckman, Kate O'Neill, Seren Pendleton-Knoll, William Rosenzweig, Robert Strand
The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture
By Jennifer A. Chatman, Richard K. Lyons
Amyris, Inc: Make good. No compromise.
By J. Miguel Villas-Boas and Juan Guillermo Norero
Promoting a Culture of Equity in the #MeToo Era: Moving Beyond Responding to Gender-Related Workplace Issues to Tackling Root Causes
By Kellie A. McElhaney, Genevieve Smith, and Margi Goelz
Prototyping a Scalable Smart Village
By Solomon Darwin and Henry W. Chesbrough
Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation
By Sara L. Beckman
Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle
By Henry W. Chesbrough, Marcel Bogers, and Robert Strand
BAYCAT: How a New Hybrid Nonprofit Model is Creating Sustainability and Driving Social Change
By Andrew Isaacs
Grameen America: The Pivotal Role of Technology in Scaling
By Jennifer Walske, Elizabeth Foster, and Laura D'Andrea Tyson
Abra: A Global P2P Payment Solution
By David Charron and Denisse Halm
Young Guru Academy: Culture and the Return on Investment
By Kristiana Raube and Jeanne Godleski
Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company
By Sara L. Beckman, Euiyoung Kim, and Alice Agogino
Patagonia's Path to Carbon Neutrality by 2025 AWARD WINNER
By Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?
By Zsolt Katona and Miklos Sarvary
Innovating Innovation @tk
By Henry W. Chesbrough
Disruption in Detroit: Ford, Silicon Valley, and Beyond (A), (B)
By Ernest Gundling
Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting
By Jennifer Walske
Roche Pakistan: Turning Around an Organization Through Cultural Transformation
By Jennifer A. Chatman
Rocket Fuel: Measuring the Effectiveness of Online Advertising
By Zsolt Katona and Brian Bell
Eliminating the Gender Pay Gap: Gap Inc. Leads the Way AWARD WINNER
By Kellie A. McElhaney and Genevieve Smith
Bridges Fund Management: Navigating Changes in the Political Economy
By Jennifer Walske and Laura D'Andrea Tyson
Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a 'Big Wall'
By William Rosenzweig, Alastair Iles, Seren Pendleton-Knoll, and Robert Strand
Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value
By Sara L. Beckman, Stefanie Robinson, and Seren Pendleton-Knoll
Better Ventures: Backing Entrepreneurs Building a Better World
By Jennifer Walske and Laura D. Tyson
The Berkeley Haas School of Business: Codifying, Embedding, and Sustaining Culture (A)
By Jennifer Chatman
The Leith Society: Managing International Growth for a Professional Development and Networking Firm
By Paul Tiffany
Prototyping a Scalable Smart Village to Simultaneously Create Sustainable Development and Enterprise Growth Opportunities (A)
By Solomon Darwin and Henry Chesbrough
Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit
By Homa Bahrami and Stuart Evans
Cannabusiness in Washington D.C.
By Rui J.P. de Figueiredo Jr., Jamaur Bronner, Mohsin Alvi, and Deena Malaeb
Virgin America
By Adam Berman and Frank C. Schultz
Telefonica: A Lean Elephant
By Henry W. Chesbrough, Susana Jurado Apruzzese, Maria de Olano Mata
Sanergy: Tackling Sanitation in Kenyan Slums
By Jennifer Walske and Laura D. Tyson
Levi Strauss & Co.: Driving Adoption of Green Chemistry
By Robert Strand and Martin Mulvihill
Innovation @ ENEL: From Monopoly Power to Open Power
By Henry W. Chesbrough
Single Stop USA: Scaling the Model
By Kristiana Raube
Patagonia: Driving Sustainable Innovation by Embracing Tensions AWARD WINNER
By Dara O'Rourke and Robert Strand
groupelephant.com: Going 'Beyond Corporate Purpose'
By Flavio Feferman, Matthew Bujnicki, Stacey Chin, Travis Dziubla, Ashley Lohmann
Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley (A)
By Jerome S. Engel
Disruption in Detroit: Ford, Silicon Valley, and Beyond (A)
By Ernest Gundling
Back to the Roots Ventures (BTTR) AWARD WINNER
By Jorge Calderon and Nishant Bagadia
Revolution Foods: Expansion into the CPG Market
By Jennifer Walske and Laura D'Andrea Tyson
Maddie's Fund: Building Community and Collaboration Against All Odds
By Jane Wei-Skillern
HCL's Digital Open Innovation: Enhancing Business Model Effectiveness through Talent and Customer Acquisition, Development, and Retention
By Solomon Darwin
Nimble Storage: Scaling Talent Strategy Amidst Hyper-Growth
By Homa Bahrami
Resilience at InterMune: A Journey Through the Valley of the Shadow of Death
By Homa Bahrami
Fair Trade USA: Scaling for Impact
By Jennifer Walske and Laura D. Tyson
3D Robotics: Disrupting the Drone Market
By Toby Stuart and Chris Anderson
Legrand: Lightening Their (Electricity) Load
By Omar Romero-Hernandez
Fish Friendly Farming: Water, Wine, and Fish - Sustainable Agriculture for a Thirsty World
By Ernest Gundling
Deborah Cullinan and Yerba Buena Center for the Arts
By Laura Callanan, Jane Wei-Skillern, Amy O'Callaghan
The Energy Foundation: Catalyzing and Adapting Networks in China
By Jane Wei-Skillern
Castlight Health: Disrupting the Health Care Industry AWARD WINNER
By Kristiana Raube
Theaster Gates: Artist as Catalyst for Community Development
By Laura Callanan, Jane Wei-Skillern, Prentice Onayemi
The William Caspar Graustein Memorial Fund: Catalyzing Networks and Collaboration
By Jane Wei-Skillern
J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
By David Robinson
Chez Panisse: Building an Open Innovation Ecosystem
By Henry W. Chesbrough, Sohyeong Kim, Alice Agogino
Asian Americans for Community Involvement (AACI): A Strategic Inflection Point
By Brent Copen
James Houghton and Signature Theatre
By Laura Callanan, Jane Wei-Skillern, Prentice Onayemi
Napo Pharmaceuticals: Triple Bottom Line of People, Planet, and Profits (A)
By Kristiana Raube
Thrive or Revive? The Kaiser Permanente 'Thrive' Marketing Programs
By Kristiana Raube, Lynn Upshaw
Juhudi Kilimo: Designing Microfinance Staff Incentive Plans (A)
By Kristiana Raube
Real-Time Leadership at Fabrinet (A): Navigating through the 2011 Thailand flood crisis
By Homa Bahrami, Stuart Evans
Maersk Line: B2B Social Media - 'It's Communication, Not Marketing'
By Zsolt Katona, Miklos Sarvary
UCSF Diabetes Center: Catalyzing Collaborative Innovation
By Homa Bahrami
Annie's: Growing Organically
By Bill Fanning
Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A)
By Jennifer A. Chatman
People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community AWARD WINNER
By Homa Bahrami
Name Your Poisson: A Case of Fishy Decision-making
By Benjamin E. Hermalin
Zoosk: Pivoting to Win the Dating Game
By Naeem Zafar
Intellikine: Build-to-Sell in Biotech
By Larry Lasky
Netflix: Pricing Decision 2011
By David Robinson, Max Oltersdorf
Coach McKeever: Unorthodox Leadership Lessons from the Pool
By Holly Schroth
Amici's East Coast Pizzeria
By Naeem Zafar, Jack Fuchs
Wallit
By Adam Berman, Jesse Purewal
VMWare Cloud Foundry
By Andrew Isaacs, Sam Kanakamdala, Lisa Reed
SpeedSim (A): Made to Exit!
By Naeem Zafar
Proteolix: A 'Me-Too' Success
By Larry Lasky
PixSense: Go-to-Market Strategy
By Naeem Zafar
OncoMed Pharmaceuticals: Novel Anti-Cancer Stem Cell Therapeutics
By Larry Lasky
Han Solar and the Green Supply Chain
By Omar Romero-Hernandez, Tony Kingsbury, Sergio Romero, Celeste Lindsay
GE's ecomagination Challenge: An Experiment in Open Innovation
By Henry W. Chesbrough
Alphabet Energy AWARD WINNER
By Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, Russell Griffith
Webasto: Co-Creating Innovation with Lead Users
By Henry W. Chesbrough, Alexander Stern
McDonald's 55 Cent Promotion
By David Robinson
Coach Clark: It's Not About Winning. It's About Getting Better
By Holly Schroth
The Business Model of a University Research Lab
By Henry W. Chesbrough, Ze'ev R. Abrams
Veridicom: If You Build It, They Will Come
By Naeem Zafar
Valuing a Microfinance Institution (Or Private Growth Enterprise): Dealing with Uncertainty
By Sean Foote, Brian Busch
MasterCard vs. Visa: The Fight for Mobile Payments
By Frank C. Schultz, Panyisa Samatadol
Interuniversity Microelectronics Center (IMEC)
By Henry W. Chesbrough, Wim Vanhaverbeke, Lola Odusanya
Back to the Future: The Evolution of Sun Microsystems' Business Model (1982 to 2007)
By Henry W. Chesbrough, Margarita Constantinides
The Energy Biosciences Institute: A Novel Partnership or a Sellout?
By Henry W. Chesbrough, Aileen Desoto
DreamCycles: Sustaining Growth
By Rashi Glazer, Hans Grande, Phil Guindi, Joe Karp, Phil Robinson
Digiscents
By Rashi Glazer
E-Stamp: "No Licking, No Sticking, Just Clicking"
By Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, and Edmund Wong
Focal Point Solutions
By Rashi Glazer, Henry Isakari, Lack Lin, and Yassi Mitsui
Genentech: Introduction of the First Therapy for Acute Stroke
By Rashi Glazer, John Bressler, David Liu, Tom Lee, Michael Margulies, and Greg Vontz
HP Gaming
By Andrew Isaacs and Leland Hedges
OpenTV
By Rashi Glazer, Sunil Bhasin, Satya Bommireddy, and Hensen Mou
SegaSoft Networks: Multi-player Online Gaming
By Rashi Glazer, Mbissane Ba, Charles Frizelle, Amaresh Iyer, and Rich Pearson
Vantive Corporation Customer Interaction Software
By Rashi Glazer, James Bergkamp, Scott Linkcke, Prasad Sabada, and Ken Chulz
Wild Planet Toys and E-Commerce: When Should a Manufacturer Become an E-Tailer?
By Rashi Glazer, Karen Levine, David Katz, and Karen Zelmar
PAX Scientific
By Andrew Isaacs, Onno Koelman
Dolby Laboratories, Inc.
By Rashi Glazer, John Bellinger, Mike Schoonover, Josie Taylor, Stacey Grace
Craigslist Online Community
By David Robinson, Kara Cosby, Gene Gay, Jason Saculles
Yahoo! Connected Life
By Andrew Isaacs, Andrew Taylor, Angus MacLaurin
Making the Case Method Work for You
By Adam Berman, Jesse Purewal
Tellme Networks, Inc.
By Andrew Isaacs, Shane Kinder, John Osvald
Oh Behave! -- Fuller and Thaler Asset Management
By Ethan Namvar
Barr Rosenberg and Barra
By Ethan Namvar
WorldCom: 'Generation D'
By Bill Fanning
Mark Logic
By Andrew Isaacs, Emily Norman
Cisco Systems: Developing a Human Capital Strategy
By Jennifer A. Chatman, Charles A. O'Reilly
"XiaoLingTong": A Miracle for UTStarcom -- A Disruptive Tech in China?
By Jihong W. Sanderson
AsiaInfo: Technology Returning Chinese Startups in the 1990s
By Jihong W. Sanderson
The MU Chip
By Andrew Isaacs
RAPT Industries Inc.
By Andrew Isaacs, Jihong W. Sanderson, and Richard Velazquez
zipRealty: Leading a Start-up to the Next Level
By Jennifer A. Chatman
Bodacious Studios
By Ronald Star
Palm Computing in 1994
By Rashi Glazer, B.J. Asirvatham, Tim Mai, Narayana Mani, Paul Rogers
